The 'Eat Better' Movement

The 'Eat Better' Movement

In the last century, the industrial revolution has changed the world by altering the common practises of every industry. Among those fields, the food and beverage industry has been one of the most affected. A significant matter is the rise of fast food.

In a time when production efficiency was very important, people wanted meals that could be made and eaten quickly and easily. To meet such demand, every industry, including food and beverage, has turned to mass production. Give and take has enabled the fast food concept, and the struggle between fresh or fast, natural or additive, or even real or fake, has been an unavoidable option for many big brands' decisions. To reflect market demand, the latter is usually pursued.

Have you ever seen burgers that can be left for months? coffee that contains more sugar than coffee? Or even fruit juice that contains no fruit at all? According to medicalnewstoday and healthline, blood sugar, blood pressure, inflammation, and nutrition are all affected with the consumption of fast food. Over time, fast food may harm digestion, immunity, inflammation, heart health, obesity, and other organs. Back then, when most of the population had a significant lower education level on healthcare, a lower living standard, and fewer options to choose from, people may not have found out all these facts. Surprisingly, in the current information age, most people know about these facts but choose to ignore them out of habitual dependency. Fortunately, a large number of people began to recognise this and desired to make changes in what they consumed on a daily basis. 

dreamstime_xxl_170989537-scaledAccording to the Department of Health and Human Services and the CDC (2022), 42.4% of U.S. adults are currently obese.

'Eat Better' is a movement promoting awareness of real and fresh food. Not only is the nutritional value and freshness of the ingredients emphasized, but so is the overall way-of-making and appearance of the meal. On the other hand, this movement is not anti-fast food, instead, it seeks to redefine modern fast food in this digital age.